JBC

'Splitscreens are sooo eighties'

We beg to differ.

It proved to be the perfect technique for visualizing JBC’s durability concept. It’s a fact that these days, durable clothing means much more than mere hand-me-downs. It’s made to last and to pass on.
This is how director Fransje Calf and we from Red Dust translated that message to the (split)screen. It was fun!