Jan Boon is a director with an honest passion for storytelling. His rich background in television gives him a strong foundation in building narratives and thinking conceptually, skills that continue to shape his work today.

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His love for short-form storytelling was born when he first stepped behind the camera for a commercial, and the connection was instant. That very first spot was picked up by international film festivals and earned him second place at the Young Director’s Award in Cannes. Since then, Jan has gone on to direct campaigns for several major brands.

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Renowned for his striking visual style and sharp eye for detail, Jan brings each project to life with his signature high-brow humor; clever, subtle, and unmistakably his. Whether it’s a laugh-out-loud moment or a quiet emotional beat, his work stands out for its elegance, intelligence, and unique character.

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